Input
Notes, ideas, research, workflows, product fragments and unfinished stories.
00Digital product studio
Fragments in.
Structure out.
Batraz is a small digital product studio based in Tallinn. We turn scattered ideas, workflows and stories into structured digital products, AI-assisted systems and sharper product narratives.
FIG.01 — FRAGMENT FIELDSCATTERED→ ALIGNED
01Studio thesis
We work where things are messy.
Early product ideas, scattered research notes, unclear value propositions, unfinished case studies and AI workflows often fail for the same reason: the material exists, but the structure is missing.
Batraz helps turn that material into something usable: a sharper product direction, a clearer story, a working prototype or a small focused tool.
02What we do
What we shape
01
Product framing
Clarify the audience, problem, value proposition and first usable version before design or development expands in the wrong direction.
02
UX strategy
Audit flows, identify friction, structure product decisions and turn user insight into practical direction.
03
AI-assisted workflows
Design AI workflows that support thinking, writing, research, decision-making and production without turning everything into generic output.
04
Prototype to product
Move from focused concept to working web, mobile or macOS product with a lightweight, build-oriented process.
03The forge
From raw material to useful form.
01
02
Frame
Define the problem, audience, structure, constraints and useful first shape.
03
Build
Create the prototype, product surface, content system or workflow.
04
Refine
Reduce noise, sharpen the story and prepare it for real use.
04Products
Built by Batraz
Batraz is not only a consulting shell. It is also a place for small, focused product experiments.
Featured
Folioverse
An AI mentor for UX case studies. It helps designers explain their thinking, decisions, constraints and impact without turning their portfolio into generic AI-written text.
Visit Folioverse→
Portfolyo Mentor
The Turkish version of Folioverse, built for UX and product designers who want clearer case studies in their own language.
Portfolyo Mentor Blog
Turkish articles and guides on writing UX case studies, portfolio strategy and the craft behind stronger design stories.
Sali.kz
A microcredit and installment calculator built for the Kazakh market, focused on fast, clear lead capture.
Glisemik
A Turkish nutrition guide with glycemic index and load data for 175+ foods, built for low-glycemic eating and insulin-resistance support.
Snail
A small macOS menu bar network monitor for tracking daily and monthly data usage.
CanvasWall
An iOS experiment for generating AI wallpapers through structured creative prompts.
İntihal Suçtur
A Turkish educational resource on academic integrity — explaining plagiarism, its consequences and how to protect scholarly work.
UXCase
A free UX case study template and audit tool that helps designers structure their thinking and present stronger portfolio work.
05Operating principles
- No generic AI output.
- No strategy theater.
- No overbuilt MVPs.
- No fake scale.
- No vague decks that die in folders.
- Small systems.
- Clear stories.
- Working products.
06Who we work with
Good fit for
01
Founders
When you need to clarify a product idea, shape an MVP or turn scattered thinking into a sharper direction.
02
Product teams
When flows, decisions or AI experiments need structure before they become expensive.
03
Designers
When strong work exists, but the case study, portfolio narrative or product story is unclear.
04
Small teams
When you need senior product thinking without building a large process around it.
07About
Built by a product designer who has worked inside complex systems.
Batraz is led by Ömer Arı, a UX and product design leader with experience across fintech, e-commerce, banking, product teams, design education and independent software products.
The studio combines product thinking, UX structure, AI-assisted workflows and hands-on building.
Experience20+ yrs UX & product
Domain12+ yrs fintech & banking
LeadershipE-commerce & embedded finance
TeachingUX educator & facilitator
PracticeIndependent product builder
08Contact
Bring messy material.
If you have a product idea, workflow, case study, prototype or digital system that needs structure, Batraz can help shape it.
Batraz OÜ · Tallinn, Estoniahello@batraz.app